Other songs off the album include “What You Know Bout Love,” which peaked at no. 6 on the Billboard Hot 100 and became a popular sound on TikTok.
Of the popularity of Pop Smoke’s music on TikTok, music executive Steven Victor, who worked closely with the artist on his posthumously released album, told Variety, “TikTok wasn’t something he was overly familiar with or used a lot, it took a life of its own. There’s couple songs fans and people like and decide to make TikToks to it, but he never deliberately made music for TikTok. That wasn’t even a part of the conversation.”
Victor also spoke about why he was so impressed with the young rapper.
“His determination; his passion; his ability to listen, internalize and digest things. His ability to make decisions—that’s very important,” he explained. “Having an objective outlook on the things, being able to listen. He was 18 or 19 when I met him. Mostly 18 or 19-year-olds think they know more than they do, but he was like a sponge—super-wise beyond his years and a very caring and thoughtful person.”
He added, “He always wanted to be a global artist and be able to make different colored music of all the different things that had an impact on him. He really loved R&B, Afrobeat, the drill sound, New York hip hop. Putting all those things together and packaging it out, I’d think about the times we had together. Making sure that I put together something he’d be proud of.”