The song featured in Target’s “What We Value Most” commercial is a powerful yet mellow track titled “Colors” by Black Pumas. Now is the perfect time to get properly acquainted with Black Pumas, the Austin, Texas-based band whose star has been rapidly rising in recent years. Black Pumas released their self-titled debut album back in 2019. Following the album’s release, the band was nominated at the 2019 Grammys for Best New Artist, an award that ultimately went to Billie Eilish.
However, the Black Pumas story doesn’t end there, friends. “Colors” has kept the band on the radio airwaves and top music charts since it was released as a single back in 2019. The powerful soul/R&B jam got its own music video (via YouTube) in November 2019 and, to date, that clip has been viewed over 7.8 million times. Nearly two years after “Colors” was released, the band performed the song as part of President Joe Biden’s Inauguration Day concert. Now, we can hear “Colors” every time we turn on our televisions and come across Target’s “What We Value Most” commercial.