If there were ever a Mecca for comic book fans, it would have to be the comic book conventions or “Comic-Cons” that take place annually in different parts of the US. The most famous of these is San Diego Comic-Con International, but other Comic-Cons have also grown in popularity around the world and even online.
Naturally, comic book movie actors who have a new project to shill make a beeline for such conventions every year. The actors could be there for a few hours or entire days, talking to fans, taking part in Q&A sessions, or signing autographs and other memorabilia. In recent years, the oversaturation of movie studios marketing their wares at Comic-Con has come in for a great deal of criticism, but that hasn’t stopped Hollywood from piling on the bandwagon even further.
The actors are the centerpieces of the film industry’s marketing efforts at Comic-Cons. So much so that when Florence Pugh attended Comic-Con with Scarlett Johansson to promote “Black Widow,” Pugh referred to her co-star as a “legend” of the convention. “We [Scarlett Johansson] both stood [on the stage at the convention] and I instantly had clammy, sweaty hands,” Pugh told Elle UK. “Scarlett gave me her hand and we squeezed each other, and she also had clammy hands! And then I was like, ‘Oh, this never gets old. This is just as powerful [for you] and you’re their legend.'”