For years, Amazon has come under fire for its treatment of its employees (via The Verge), which is largely why the company’s newest commercial and its star, Terry Crews, are receiving so much criticism online. Crews, in particular, has been called out repeatedly by fans for his involvement in the commercial just three years after starring in the 2018 film “Sorry to Bother You,” which tackled issues of race, greed, and labor in modern-day corporate America.
“This Terry Crews, Amazon, commercial is giving me ‘horse people’ from ‘Sorry to bother you’ vibes,” tweeted @OmowaleAfrika, while @aarjanistan wrote, “Terry crews really went from sorry to bother you to shilling for amazon huh.” Adding to the growing conversation, @elevatorcore tweeted, “Terry Crews was in Sorry to Bother You and didn’t internalize any of it huh?”
Director Boots Riley’s black comedy shined a light on numerous problems that people experience in the corporate workplace, with the film essentially lampooning major companies like Amazon for how they treat their employees. In addition to Crews, the film starred Lakeith Stanfield, Tessa Thompson, Jermaine Fowler, Omari Hardwick, Patton Oswalt, Danny Glover, Armie Hammer, Forest Whitaker, and Rosario Dawson. It currently holds an impressive 93% critics score on Rotten Tomatoes.