Italian Streamer ITsART Launches – Deadline


ITsART, a streaming platform for Italian culture, launched yesterday in 26 European countries. Supported by the Italian Ministry of Culture, ITsART aims to enhance the reach of Italian artistic and cultural heritage globally. Already available in Italy and the UK, and now in EU markets including France, Germany, Spain, Denmark, the Netherlands and more, the service will offer more than 1,250 live and on-demand events and shows, ranging from virtual monuments and museum tours, to opera, pop music, dance, theater and movies. The streamer has also agreed a partnership deal with Cinecittà, whereby the Italian studio will provide exclusive access to its Archivio Storico Luce which will soon feature new original documentaries, exhibitions, and podcasts that will become available in 2022.

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